Telecommunication Industry in Malaysia: Industry Analysis with Michael Porter's 5 Forces

The market for prompt wait ons in Malaysia is exaltedly competitive. author to the liberalisation of the telecoms industry in Malaysia, Telekom Malaysia had a virtual monopoly on telecommunications service of processs in Malaysia. In recent years, the Government has see steps to introduce managed competition in the industry by awarding various telecommunications licences. To date, the Government has awarded eight mobile licences to operators in Malaysia. Maxis competitors in this segment are Celcom, Telekom Malaysia (through its TMTOUCH, Mobifon 018 and ATUR011 brands), DiGi and TIME. Maxis believes that the main competitive factors in the mobile services market are network coverage, service quality, pricing and brand. The two largest participants in Malaysias mobile market, Maxis and Celcom, are considered by many customers to their more extensive network coverage and high service quality. In addition, the introduction of equal access and the licensing of by-pass operators finish further increased competition in the Malaysian telecommunications industry. Michael guide five forces are employd to analyze the attractiveness of the telecommunication industry. Michael doorkeeper Five ForcesEntry Barriera) Base put upGiven the rapid deployment of base position sites required to support network growth, Maxis has a significant resolution of base stations which have been installed. Meanwhile they are as well some pending submission to wait approval from the local anesthetic authorities.

This is the common practice among mobile operators in Malaysia given over the farseeing lead t ime generally required for the approvals. Th! e wishing of approvals and the presbyopic waiting time had resulted a high debut barrier for new company. b) TechnologyThe types of technologies employed by Maxis include the GSM metre for its mobile network, operating in the 900MHz frequency band. Maxis mobile and stiff networks use a mix of Synchronous digital pecking order and Plesiochronous Digital Hierarchy microwave links for most of its contagion systems. For its aggregate data network, If you want to get a well(p) essay, edict it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper