Value Creation In E-business in Xtra Company Case Study

Value Creation In E-business in Xtra Company - Case Study Example This is the project plan. The motivation for adopting IS Development is the improvement of efficiency, protecting market share, assisting in innovative activities, and increasing, productivity and profitability. (Wang et al, 2004; Pateli & Giagles, 2004). What the company is selling is a novelty item that catches the attention of Hollywood fans and moviegoers. What they only have to do is to be able to reach a wider market based and the moment that they can establish a wide market, they have to come up new means of reaching it. And the way to reach it is via eBusiness. The transition to eBusiness requires two important aspects of the internal aspect and the external aspect. In the internal aspect what is necessary are the following: effective individual, effective team and an effective organization. In the external aspect what is needed include the basic website, interactive website and e-commerce. These two aspects should converge for the plan to work (Arunatelika & Gigi, nd). Furthermore, of primary importance is the satisfaction of the customers.customers have greatly appreciated the personalized services that they have been receiving in the virtual market (Dubosson-Torbay et al, 2001). And Xtra Company cannot deviate from this trend, this current value creation in e-business (Ahmet & Zott, 2001). With all the important points laid down, the plan is simple, they are going to use the internet to sell their products. As such, they have to create the IT structure, the creation of an interactive website and e-commerce should be undertaken. But it is not only that, they should have good collaboration links with the suppliers, links with the distributor and definitely a good interactive website that can be accessed 24/7. Aside from that, they should have a strong IT infrastructure, Business systems, IT policies, IT security measures and IT maintenance. Likewise, they also have to establish a strong and effective organization who are made up of people who are h ighly motivated, of a team that shares the vision, goals and values of the company.  Ã‚