Marketing and the Information Technology Sector Research Paper

Marketing and the Information Technology Sector - Research Paper Example An analysis would consider the physical characteristics of the product and therefore its transportation and storage needs, the promotional activities associated with the product, the sensitivity of sale volumes of the product to price changes, and what distribution coverage is best met by customer demand for the product, i.e. whether the product should have mass distribution or a more exclusive distribution. Depending on the coverage of distribution required, the marketer would then be able to decide whether to use resellers, such as wholesalers or retailers, to assist with getting the product to the customer, or to use specialty service firms who would act as brokers in bringing the customer to the product. Another important aspect the marketer has to consider in choosing channel partners is the type of relationship, whether independent or dependent arrangements would be used to move the product to the customer. 2. How effective is the Tutorial in presenting the material: In covering the issues related to product distribution, the material provided in the tutorial can be easily understood by those without any marketing experience. In providing links to specific issues, the reader need not go through the entire tutorial but can select a topic that is of interest, and summary charts, such as those in the Wholesalers and Retailers section are well used to assist the reader with assimilating all the information in a topic. Given the breadth of information available in the tutorial, there are aspects of the tutorial that do not provide the depth of information required by some marketing specialists thus requiring further research elsewhere. Unfortunately, the tutorial does not provide any sources for further information.  Ã‚