Dodge Ram Essay Example for Free

system Ram Essay During an executive analyse drive just months before product impel, Daimler Chrysler officials declared a no-launch decision because of excessive vehicle shakiness for the companys newly designed Dodge Ram Mega Cab 44 pickup. Cummins Inc. , manufacturer of the trucks diesel engine, immediately rent a Six Sigma aggroup and employed the DMAIC problem-solving process to diagnose and correct the factors leading to the spirited thrill levels. Through extensive testing, the Six Sigma team determined that by increasing the crankshaft counterweight radius, vibrations were significantly trim. The Cummins team completed the DMAIC project in an extraordinary time frame just over four months resulting in a 16% reduction in vibration levels and a 100% increase in gross sales of the truck in the first year compared to sales projections. It was less than nine months before Daimler Chrysler launched its new 2006 Dodge Ram Mega Cab 44 pickup when top company execut ives tested vehicle prototypes during a semi-annual executive ride-and-drive session. During the test drives, the automakers executives determined that excessive engine vibrations felt in the cab created a no-launch situation.The company wherefore turned to Cummins Inc. , supplier of the vehicles 5. 9-liter turbo-diesel engine, looking to dramatically reduce the vibration levelsand quickly Cummins, which already had a flourishing companywide Six Sigma program in place, immediately launched a Six Sigma project to tackle the vibration problem. Cummins Inc. deployed a Six Sigma team to reduce engine vibration just six months prior to the September 2005 launch of the new Dodge Ram Mega Cab 44 pickup.Recognizing consumer demand for better fuel economy and reduced emissions, both Toyota and Honda have introduced hybrid vehicles to the American market. Toyota introduced the Prius to the U. S. in 2000. Honda began selling the hybrid two-seater Insight in the U. S. in 1999. U. S. Sales in the hybrid vehicle industry have increased over 570 pct since model year 20001. Today, hybrid vehicles hold a 1% market share in the U. S. ,2 and thither are three models of hybrid vehicles dominating the market the Toyota Prius, Honda Insight, and the Honda Civic Hybrid.The Toyota Prius Toyotas initial marketing outline for the Prius targeted innovators and early adopters of new technologies. * The 2000 Prius/genius campaign focused on highlighting Toyotas commitment to creating environmentally responsible vehicles4 and on using online space to engage technophiles early on in the production process. Toyota enabled enkindle customers to visit a special website about Prius development as early as two geezerhood before the introduction of the product.Toyota used focus groups and clinics with target consumers to evaluate different aspects of the Prius. Toyota found that the consumers valued high technology, affordable price, clean operation, comfort, quality, convenient design, and safety. Toyotas television and print ads underscored the evolutionary aspects of hybrid technology and independence from dependence on oil. Toyota created online e-brochures with a 17-second video clip that were sent to the almost 44,000 people. 5 In addition, Toyota benefited from confused celebrity endorsements that attracted attention to the new Prius.