Banyan Tree Case Essay

banyan corner is founded in 1992 by Ho Kwon Ping.The first banian tree Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural environment. Corporate StrategiesK. P. Ho thinks that fellowship should consider the physical and human environment when making business decisions line StrategiesGoals one of the top two or three dominant players in a orbiculate space which is very niche but besides very global K. P. Ho said. Scope Banyan Tree provides a luxury retreat for guests.The Banyan Tree target market is delimitate and affluent. Competitive Advantage Banyan Tree goes into locations that are not heavy developed and create sustainable resorts. Logic Banyan Tree intends to expound locate in diverse locations Differentiation Focus through a differentiationEnvironmental AnalysisSociocultural FactorsTerrorist attacks September 11,2001 and the Bali bombingsThe SARS blast of 2003Economic and Natural FactorsThe Asian Financial Crisi of 1997The Ind ian Ocean Tsunami of 2004 ushers Five Forces Modelclient Buying Power turn tails to be moderateCustomers are few in numberHigh acquire powerFew readily avaibleSupplier Bargaining PowerTends to be highDue to the unique locations and high quality productsOnly a limited number of suppliers available to provide these products and services Entry BarriersTend to be highLarge capital requirements and government regulationsSubstitutesDue to Banyan Trees niche market and concept it is important for them to be aware of readily available substitutes Rivalry Among Existing FirmsBanyan Tree CompetitionAman ResortsComo HotelsSix Senses HotelsOne and only ResortsAngsana CompetitionFour Seasons paradise HotelsStrategic DirectionMission StatementWe want to build a globally recognized reproach which by inspiring exceptional experiences among our guests,instilling self-exaltation and integrity in our associates and enhancing the physical and human environment in which we operate, go out deliver at tractive returns to our shareholder. Vision StatementTo build on its brands, Banyan Tree and Angsana to create a diversified group of niche resorts and hotels in strategic locations throughout the world, which would be complemented by residence and property sales,spa and heading operations. cheekal Resource AnalysisStrengths substantially known and reputable brand nameStrong brand identity discolouration visibilityCustomer LoyaltyWeaknessesLack of knowledge of target market in globalSmall talent poot to choose from because properties are in remote locations Organization Resource AnalysisPhysicalUnspoiled,unique locationsOutstanding facilitiesSustainability Sensitive design gentleCEO is a major source of competitive advantageWell trained and motivated employeesCorporate Partners such as American Express,Citibank and so onFinancialProfits have risen significantly since the 2004 TsunamiHigh worth to cost ratioStrong links to financiersGeneral Organizational ResourcesBrand and organ izational reputationAspirational brand positionKnowledge and LearningEntrepreneurship strategyDiverse culture