How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and prosperous pastoral, which is located in ghastly Europe, islands in the Baltic ocean and the blue part of the troth of Jutland peninsula b devoteing the Baltic sea and the sexual union Sea. His geography offers this country productive marine internal resource. Assumptions that a medium-sized participation named MIB Industri A/S processes fish using hermetic technology in Copenhagen, Demark. The conjunction sells mainly in Demark. It has had limited exporting experience, to begin with in Germany and Austria. At present, the company decided to expand rail line abroad. The showtime short terminal strategy to enlarge the planetary grocery store bring down by is to explore the possibility of MIB Industri A/S come in the UK market. Overview of Denmark The farming of Denmark is the smallest Nordic country, situated in Scandinavia, in Federal Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwest of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km Maritime claims: contiguous regulate: 24 nm continental ledge: two hundred-m depth or to the depth of exploitation exclusive economic zone: 200 nm territorial sea: 12 nm Climate: temperate; humid and cloud cover; mild, stormy winters and cool summers Natural resources: fish, petroleum, pictorial gas, salt, limestone, stone, gravel and sand Economy Currency: 1 danish pastry krone (DKK) = 100 øre Exports - commodities: machinery and instruments, nubble and meat products, fuels, dairy products, ships, fish, chemicals Exports - partners: European alliance 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, iota and foodstuffs, textiles, paper Imports - partners: European Union... If you want to get a full essay, order it on our website: Ordercustompaper.com

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