Slaves will be Slaves Essay -- essays research papers

Petronius Arbiter, in Trimalchios Dinner Party, the third chapter of his book Satyricon, mocks the nature of slaves. He was a top official in Rome, namely the "Judge of Taste" in Neros court (129). Regardless of the responsibilities he had, he was an aristocrat. The history of Rome was compose from an aristocratic perspective because they were the ones who had the money, ambition and free time to document history. Petronius believed that slaves atomic number 18 low class, and that a slave that has been primp free, id est a freedmen, is chill out a slave at heart, ergo worthless. Not with all the money in the world could he develop the taste of the upper class. In antediluvian patriarch and modern times alike, money dopenot buy a good disposition or social sophistication.While the free roman letters boy went to instruct to let out rhetoric, math, et cetera, the slave boy worked from a really young age. Whether they worked physically, mathematically or cozyly, the y still worked, which is a prime difference between them and the freeborn (although the poor freeborn worked, they often were displaced by slaves because slaves were free labor). Sarah Ruden, the translator of this variate of Satyricon, comments that freedmen were like immigrants in America today. Only the particularly ambitious win their freedom. This process has a modern equivalent in which only the or so ambitious immigrants tend to make it to American soil. This process of "self-selection" weeds protrude the lazy (155). Slaves that had won their freedom had worked very hard from a very azoic age and thus had the get needed to be triple-crown and amass fortunes. However, what the freedmen could not possibly have learned from that kind of experience is the behavior and manners of a respectful Roman aristocrat. Personality is course instilled by living among others in your social class. One cannot completely learn a foreign culture unless he is adopted at an early ag e by a family in that culture. Although slaves lived with families, they performed completely different functions ergo had completely difference experiences and upbringings. Unfortunately for the freedmen who that made it and became rich, they were still socially deficient to the freeborn.Petronius shows that the host of the dinner party, Trimalchio is a crude freedman. He has no serious virtues. He is cruel to his slaves despite the fact that he was ... ...laying in the funeral overture were too loud and it sounded like a fire alarm. The commotion is taken advantage of and they make their escape (60).At Trimalchios dinner party the motive was drunk and disorderly as opposed to relaxed and enjoyable, the nature of the traditional Roman dinner parties (166). It is though this story that Petronius tells us the aristocracys views on uneducated slaves and freedmen. Comparisons can be drawn to its modern equivalent of new money. Exempli gratia, when the latest solicit artist from a ghetto makes an album and subsequently gets rich, there is no virtuous improvement. Money cannot buy character change. It cannot change behavior, improve social skills or refine the personality. Lacking a warm child crownwork upbringing to set in good manners, as well as protection from sexual predators, slaves never came close to matching the behavior, values, virtues, morals and decency of the "Good Roman Citizen." In this ancient equivalent to the verse from a Snoop Dogg song, You can take the boy out of the hood, but you cant take the hood out of the Homeboy, no matter how much money and freedom slaves gained, they still are slaves at heart.

The iMac: An Apple innovation Essay -- essays research papers fc

The iMac An Apple inductionApple was definitely thinking different when it created the current addition to the mack family, the iMac. Its creative design and refreshing departure from the computer intentness precedent of boring beige boxes is gaining this marvel many optimistic reviews. This new personal computer, which is pronounced eye-Mac the i stands for Internet, combines the computer and the monitor in integrity unit making it, in effect, an updated version of the original one-piece Macintosh. That makes the iMac archetype for people who want to conserve desk space. The iMac looks differentThe iMac is housed in a translucent, two-tone pliable case that is aqua and white. Apples industrial designers describe the modify as Bondi Blue and Ice. The iMacs chief industrial designer, a natural Zealander, said the diaphanous blue-green color reminded him of the water off Bondi set down near Sydney, Australia. Although Apple executives first discouraged speculation about al ternative color schemes for the iMac, the company later succumbed to the popular demand by adding cardinal new flavors, grape, lime tangerine, and strawberry. The common mackerel, the keyboard and even the power cable are translucent, too. The mouse is esthetically pleasing to the eye, but its slippery hockey puck do has ergonomists shaking their heads. The iMacs mouse is perfectly round and 3 inches in diameter by 1 inch thick, compared with Apples standard 4-inch-by-2 -inch mouse. Because its shape and size make it ...

Human ideal Essay

Human perfection is a very subjective root word across the board. There be m whatsoever factors that influence a soulfulnesss perspective on a prefect gentle capricel. The most prevalent factor seems to be the socialisation of the society. The culture and the society I was raised in brought me to the finalization of my face-to-face human ideal. People should unrecorded to fulfill the last-ditch good of gladness without stepping on others to reach it and at the same time to avoid uttermost(a) and take the middle counselling. My human ideal is pretty more than give tongue to in Nicomachean Ethics by Aristotle, but the other texts beat their stimulate validated itinerarys to reach the human ideal.The Odyssey portrayed a fictitious character who seems to be the ideal mortal. His name was Odysseus and he had fought for his country with bravery. The gods were each(prenominal) in favor of his platefulcoming from Troy because of his bravery. You dog, you never thought I would any more come back from the land of Troy, and because of that you despoiled my house delay, and sought to gather my wife while I was still a conk, c organism neither the immortal gods who hold the wide heaven,Now upon you only terms of destruction are fastened.(Odyssey of Homer, 2235-41) Odysseus house had been overtaken be suitors and the gods lead him to bring justice to the suitors. The suitors did not fear the immortal gods like Odysseus did so they were fated to be destroyed by the God-like Odysseus.The suitors would be an example of an anti-human ideal in the culture the book is found on. Gods play a huge role in deciding the turn way to be a mortal. If you did not fear them and respect their force play, you would be looked down upon and would have all terms of destruction fastened upon you. Odysseus was a war hero who fought in Troy for his good deal and he alone(predicate) survived and because of this he was held blue above everyone else this is the major gro und Zeus would assign him a glorious homecoming.In Euthyphro, the human ideal is portrayed to be very different than The Odysseus. In articulate in to be prefect human, you had to live lifetime without certainty and to eer ask apparent motions even when you feel you are correct in your way of thinking. Socrates believed that people were often ignorant and talked in a way where they were correct even when they far from it. Euthyphro was on his way to court where he had run into Socrates and Socrates asked him what he business was there. Euthyphro was there to engage his father for murder of a servant who had also committed murder. Socrates being the human ideal example for this text brought up the question of If you had no clear knowledge of piety and impiety you would never have ventured to rent your old father for murder on behalf of servant (Euthyphro).Socrates tested Euthyphros find of piety because Socrates thought it was wrong that he had no head in his mind it was justified to bring his own father to court. Socrates believed you should always ask questions because not everything in the creation can be depressed and white. Socrates believed that all things had a grey area where what is piety and what is impiety was unclear. This brought of the question should he not bring a murderer to count except because its his own father and does it even make a passing if the person he murdered was a murderer himself?My personal darling human ideal of all the books is the one from The Nicomachean Ethics by Aristotle. The elementary idea behind Aristotles book is that the ultimate cultivation in life is to chance on true happiness. This particular idea makes the most sense to me. Happiness, accordingly, is found to be something perfect and self-sufficient, being the end to which our actions are enjoin (Aristotle, Page 15). This quote states that happiness is the final, the end and all other things depart lead up to this. Happiness is stated to di rect our actions because people all want to be happy. This idea gives people the feeling of self-sufficient because no other person can make another person achieve the ultimate good because it is all dependent on the person.Happiness is a perfect thing because no one truly knows what it is until they reach it themselves. The idea of happiness is subjective around the world given the different cultures so it is impossible to even begin to describe specifically how to reach the ultimate good. He also says Since happiness is a certain sort of action at law of the soul in accord with complete lawfulness, we must examine virtue for that will perhaps also be a way to psychoanalyse happiness better (Aristotle, 16). Happiness is a virtue and in order to know happiness thence you need to have an idea of what a virtue is. Virtue is the behavior showing high moral standards. virtuous standards are important in all culture and especially in the Geek culture because of the gods who every one seems to fear so greatly. They try to not die any of the gods so their virtue is based around that for the most part. Which message their ultimate good involves pleasing the gods in order to achieve their goal of happiness.In John, the human ideal is a tad more noble than Aristotles view. John focuses more on having faith without doubt of its truth. passim the bible there are many examples that can be habituated to this idea and John is no exception. deliveryman was sent out in to the wilderness to survive for forth days and forty nights. The devil tempted him with bureau and ending of this suffering in the wilderness, but Jesus faith was much too strong for the devil. The devil led him up to a high place and showed him in an instant all the kingdoms of the world. And he said to him, I will give you all their authority and splendor it has been given to me, and I can give it to anyone I want to. If you venerate me, it will all be yours (John).The devil showed him the powe r he could have had if he would worship him, but of course it was in vain given he is Jesus and there is nothing in the world that could buy his faith. Jesus is the superlative example of an ideal human and people believed if they acted like Jesus, then their life would have meaning and be complete. However, if it were any other mortal who was confronted with the domiciliate that the devil made whitethorn have taken all that power in a heartbeat. The only way a person could reason with themselves in order to not take that deal would require a lot of faith in God and truth their decision may be rewarded in some way. The ideals presented in the Bible require people to have great faith in the Lord.My personal view of the human ideal is fairly general since I have no idea how to even get close to a perfect way to be human. My ideas agree with Aristotle in that happiness should be the ultimate goal no matter what way you achieve it. The one exception I have is that your lane to happi ness shouldnt put others down and obstruct their path to happiness. If you feel there is no other option to reach your goal, then think again because there is always a middle way and some way to reach your goal without hurting others. You need to live for each other and of course put your life or love ones at the top of your list, but even a homeless drug addict on the street is a person and should be enured as such regardless of their poor choices in life. This also brings of the make out of what is that person has hurt someone. I feel that even if a person has intentional hurt another human being should at least(prenominal) have the chance to change unless they murdered, raped, or committed crimes as complete as those. However, if the person shows no signs of regret or urge to reform, then justice will be properly laid onto the person in question. In this world, justice is a must because without it nothing is stopping people from obstructing others paths to happiness. Hap piness is all too important in life to let a few hurt or corrupt the many.Human ideals seem to play a big role in culture, literature, and religion. However, there is of course no true human ideal because no two people think exactly the same way. The ideals ranged from fighting for your home and to kill for glory to achieving the ultimate good of happiness. Perfection in this world is merely an idea and it has a hard time fitting in with anything since nothing is truly perfect.

Information Speech Outline

Brooke Miller Information Speech Outline ad hoc Purpose I want my audience to learn well-nigh pincer abuse and how it is different from corporal penalization. Thesis Statement visible barbarian abuse and corporal punishment be two different things. It is burning(prenominal) to know the difference surrounded by the two because all pip-squeakren deserve to be safe. Introduction I. In 2005, 3. 6 million sisterren were investigated by Child defensive Services as victims of maltreatment, 899,000 churlren were found to be ill-treated or loseed, and 1,460 children died from abuse. 76. 6% of those children who died were 4 years old or younger.II. These are some pictures of child abuse victims. These are some of the things that for each one of us should be alive(predicate) of in order to protect our children, or the children in our families. III. I stimulate done research through books, as well as online articles. I will be suitable to inform you what child abuse actually i s, and be able to answer any questions that you might have about this topic as well. IV. Physical child abuse is an issue that deserves everyones attention. Everyone who has a child in their family needs to know the difference between abuse and punishment, because all children deserve to be safe.Transition First, I will give way by informing you of the definition of visible child abuse. Body I. Physical abuse is defined as acts of commission that result in physical harm, including death of a child. A. Examples of physical abuse and injuries B. Examples of internal abuse C. Examples of neglect II. The definition of corporal punishment is inflicting bodily pain on a child as a response to misbehaving and preventing a repetition of the deportment in the future. A. Examples of corporal punishment B. Hawaii show window C. North Dakota Case III.There are signs that each of us need to be aware of in order to protect our children, and/or the children in our families A. Signs of physica l abuse B. Signs of sexual abuse C. Signs of neglect IV. It is important to be able to mother the abused child to blither to you about the abuse hopefully you are able to save the child before the abuse leads to death. A. How to get the child to talk to you B. Ways the abuse can lead to death Transition straightway that you know abuse is definitely different from corporal punishment, Im just going to review the information I have disposed you today.Conclusion I. You all now know what physical abuse is, and what corporal punishment is. You know the signs to look so you know whether or not the child is actually being abused. You know some ways to jock you get the abused child to talk to you so you are able to help them before the abuse continues, or possibly leads to death. II. So, remember there are nearly one million children abused every year, and there is something that each one of us can do to save a child from being continually abused.

Moving to United States

Moving to united States The most memorable event in my life was when we moved out from Russia to a hoidenish that changes lives and is turn inn as a dream land c e rattling last(predicate)ed the join States of America. When we sit down on the airplane that was going to state of ward the United States in August of 2004, we knew our lives are going to be changed in the way we always wanted them to. afterwardward twelve age of non going to drill and being discriminated by Russian citizens, this travel to a new country was the most amazing, non just in my life gener aloney, but for my entire family as well.The war started in Kabul, Afghanistan in July of 1994 moving to Russia was the just now quality for my family to be rock-steady even though we knew we would face a lot of difficulties. I was only four twenty-four hour periods old when my baffle and my stick took me the youngest in the family at that cadence, threesome of my brothers, and two of my sisters to capit al of the Russian Federation, Russia. On our way to the train that was going toward Russia, we addled my fourteen year old brother.This accident almost stopped us from moving out from the country, but my novice made the right choice either to look for his illogical son or lose all of us, so we had to move on. When we finally arrived to Moscow, Russia in August of 1994, we did non go for any m championy or a coiffure to stay. My father remembered that he had a booster rocket who had been living in Russia for twenty days already maybe he could help us out for now to uprise a place to stay. He thinked him within three hours of our presence to Moscow and asked him if he could come and help us out.After an hour, he arrived, and he took us to his house and he was precise happy of meeting my father after twenty years. We stayed at his house for three months. Four months later my father borrowed some money from his friend, and we opened our small business where we were selling l ather jackets just to make some salmagundi of money to eat and stomach the rent. Nine months later, my father tried to take us to school, but they did non accept us because we did not have any software documentation that would forget us to go to school because we were illegal in the country.It was very large(p) and difficult for our father to see us not going to school and not getting the education that we needed for our futures we even barely could go outside because of the citizens of that country would discriminate you and judge you by your peel off color. matchless day my father went to the immigration concentrate in Moscow and asked them if we could hold up for citizenship or some kind of documentation that would allow his children to go to school. The Russian immigration center denied the request at the time because of some hole-and-corner(a) reason that they did not want to tell my father.Five years passed and we still could not go to public schools or be legal in the country. My father tried it again and the Russian immigration center gives us the documentation that would allow us to live in the country but it did not allow us to go to school. Then one morning my honest-to-god brother talked to my father, and he claimed that he does not want to live in Russia anymore without education and that he wants to move to Holland with his friends. My father was very debate and at the same time lost that he is right for how hanker are we going to be living like this.After three years of my brothers moving to Holland, my father square offs to move to Sweden because that was the only country at that time that would accept immigrants and give them the right documentation to live in the country. It was very difficult for him to leave us in the country where the danger was somewhat us incessantlyy day, but he knew he must do something for his children to be able to go to school and live like the mean(prenominal) children do. In August of 1999 he arr ived in Sweden, and the Swedish immigration center gave him temporary documentation to live in the country legally until they decide if he is eligible for citizenship.Very excited and happy our father called us and told us that he got the documentation to be legal in the country of Sweden. When we comprehend that, we thought we going to move to Sweden very soon and that we going to be together, but the Swedish immigration center asked us to wait a couple of years then we might move in. We waited two years and nothing happened, our father was very sad and confused about what he could do now. At the same time, he knew there was nothing he could do it was all up to the immigration center of Sweden to decide our future.Then one day, it was our Holliday called Eid, my mother had her friend with her children over at our house to have a dinner with us, and she told her that they are about to move to United States the next month. My mother was very happy and excited for her friend and aske d her how she did it. My mother told her that my fathers had been in Sweden for five years now and still nothing was happening. My mothers friend told her she needed to apply at the United States immigration center that was find in Moscow and try to see if we would get accepted.Then the next day January of 2004 my mother and I went to the United States immigration center, and we applied for the permanent conformation ship to any state. After two months, we received a call from the United States immigration center that we are scheduled for an reference we all were very excited and happy that we might move to United States, to a country that is known as the dream land and freedom. When we give our interview the person who was interviewing us asked us why we wanted to go to the United States.The answer was very simple to all of my family it was education, freedom from being discriminated because of your skin color, and just to live in peace. After our interview, he told us, I pass on see you guys in America That moment was one of the best moments in my live and I do not think I could ever forget it. We all cried, and he told us it will take three months for them to do our paper work. When we received our plane tickets to New York, we were amazed and very excited about moving to a country where we never imagined moving in to. It was Sunday morning when we arrived in New York City outside(a) Airport.It was very hard for us to believe that this was really happening to us we were in America, a place where no one hates you, a place where they will allow you to go to school, and you can be who you are. Our lives changed after arriving in San Diego California, good things started to happen in with us. When we arrived here, there was a very kind man at the airport who met us. He introduced himself as our case worker. We did not know what a case worker really meant, but what we did know that he was the only person who could help us.That very kind gentleman who was our case worker took us to school and got us an apartment. Two years later we found our brother after thirteen years who got lost at the time of our moving from Afghanistan. People have been saying that the United States of America can change peoples lives, and they were right. It changed our lives, and it is a considerable country where everything is possible if you try. My entire family and I always had hope in our hearts we knew nothing can be done if you do not try and if you do not have hope for a divulge future.

How to Write an APA Style Paper Summary

APA is a abbreviation for American Psychological connectedness. The American Psychological Association is the largest scientific and professional organization representing psychology in the United States. APA was founded 1933 in Tacoma, Washington as the Douglas Fir Plywood Association. Any APA style piece should be typed, double-spaced on standard-sized paper (8. 5&8243 x 11&8243) with 1&8243 margins on all sides. You put on to have a scalawagboy header which is known as running head at the m filming of every knave.The running head should be a shortened indication of your papers title and cannot be over 50 characters including spacing and punctuation. If you are wonder about a footnote , APA dose not recommend you victimization a footnote because they are often expensive for publishers to reproduce. However, if explanatory notes legato prove necessary to your document, APA details the use of two types of footnotes content and likenessright. Your analyse should have four m ajor sections the Title Page, Abstract, principal(prenominal) Body, and References.The title page should include a title of the paper, the authors name, and the institutional affiliation. Next you should include your diddle witch should include summary of the key points of your research. (Do not indent. ) Your abstract should postulate at least your research topic, research questions, participants, methods, results, data analysis, and conclusions. Next is the Main Body should include the key points about your essay. then(prenominal) finally, the Reference page, the page itself should include internet sites that you got most of your info from. Remember the copy rights rule, if you have copied more than 500 words then you have violated the copy rights law. If you need to use an authors words make sure you remember to ask for permission. Follow the same formatting rules as with Content Notes for noting copyright permissions. Then attach a copy of the permission letter to the documen t.

Succeeding at a Job Interview

BERNETTA J HUNTER Comp II 8 March 2013 play along at a Job Interview If you plan on organism employed at a telephoner you like, you will need to succeed at the job wonder. First you must do some enquiry on the company. Next you must avoid, if at all possible, the personnel component part. because upon organism interviewed, observe all interview rules and be prepared to uphold your claims. A intumesce prepared individual walking into an interview is more than likely to land the job. When you perform research on a company you have an interview with, it signals interest to the employer.For example, one might be capable to narrate the sales quota from the previous month. Then you are prepared to state how you can be an asset to the company. If you pursue your job hunt in a detailed, professional manner, the employer could possibly view you performing the job in the same manner. Setting up a career research interview could add up your foot in the door and possibly the job. The personnel blank space is like a road block. Try to avoid it because its job is to screen door out the interviewee. You want to go in and ask if you can be interviewed by the person who has the power to interview.Make no mistake the personnel office still has the power to order no and tell you to expect a phone call to be interviewed at a later date. If you cannot get past the personnel office for a twenty minute face-to-face interview with the interviewer, keep your research ongoing. Now lets say you got the job interview, you must observe the interview rules. First you must be converse where you get fifty percent of the interview as well as the interviewer. Next you must not let your answers be shorter than twenty seconds, or longer than two minutes. Then you must try to demonstrate how you can be an asset to the company, and be able to prove it.The head start impression with the interviewer should be professionally set in stone. Succeeding at an interview is what will land you the job. Taking the time to perform a detailed research shows your desirable interest. Asking to be interviewed by the person in charge can help you cross that barrier of being screened out by the personnel office. Then once you are actually being interviewed, make sure you know the interview rules and follow them. macrocosm prepared at an interview and doing what most people fail to do will put you up higher on the hiring list.

Bhagavad Gita Critique

Well I would first like to crop up off by saying that after I let go of my personal beliefs for a moment, and actu ally let myself be open to the ideas of the Bhagavad-Gita I rather enjoyed it and I feel like I actually hind end see how the ways of life (for loss of a better term) that be expressed in this make a lot of sense. I asshole actually sit and presuppose about what kind of people right away would possibly be categorized as Tamasic, Rajasic and Sattvic. I also feces see some very similar concepts in the book that detect modern Christian beliefs and values which made it a lot more than interesting.For example from the time I wake up to the time I go to bed I thank God and Jesus for the blessings and appointed moments in my life. I pray throughout the day when things atomic number 18 dependable or bad. I also extrapolate to buy the farm a cheeseparing Christian life as well as just unrivaledrous to be a life-threatening person. I guess my ideas of a good p erson stem from my influences and morals, as well as my new raise belief in God and Jesus. I try to worship, pray and throw thanks everyday. I try to read my bible as ofttimes as I can, seeing Im so work all the time it has been hard to even find the time to weft it up, but I do try to think before I act, speak and think.I think what would Jesus and God and all my neck ones think of the thing I am about to do or what would Jesus say if I completed that non nice opinion about that person. Seeing how I believe every one of us is a child of Gods and that God knows everything we do, say, think and so on I try to keep my life to a pure as I can standard. I think about all that I project been facen and the least I can do is try my best to be my best for Jesus, God and all that I am connected to in this lifetime. This brings me to my topic, spiritual beliefs. There argon so legion(predicate) different types of morality. Catholicism, Hinduism, Christianity, etc.They all have var ious ways of creation when it comes to beingness a member of the church or religion. No dickens parties be alike that is why no two peoples beliefs are the homogeneous completely. Yet when you read the Bhagavad-Gita it puts it so simple. Do your life this way you are meritable of finally passing on into the next life for eternity. Do your life that way you come back and suffer a go around of neer ending fits. Try but not quit at that place you come back to life but in a high level of caste so you can start off make full to where you left off. It is all pretty simple. In the book it is basically Arjuna intercommunicate guidance from Krishna.At first it is whether he should fight or not fight, then it turns into a how do I live my life for you in your way topic. Krishna basically starts out very slow in explaining that all life is connected and is stemmed from his existence. That life is here in the ashes form but continues into the spirit world with him, and that life is a neer ending circle until you reach the highest point of understanding and are worthy of being with him in the spirit world forever. That when you realize that life never truly ends, that it is just the body that dies you cannot feel sad for such things as fighting wars and killing men.Then he explains such things as the vastness of ceremony and living a pure life, then about the Brahmas and literally tells him the secrets of life. Krishna reveals his true(a) great form to Arjuna and covers all the possible topics you could think of when it comes to being Hindu. The story is so filling that you literally wonder how it could possibly have an end to it. The main point I got from the book was that it is important to live your life according to first what you think is right and then reciprocal ohm to what you believe Krishna and the other Gods (which are Krishna and they are him) say is the way to live.In the book it speaks of how to perform ceremonies and the importance of not just performing them but to perform them with heart. You are to serve good foods and give great offerings to your God. You yourself are to eat good foods and take care of your body for the Gods as well. You are to drink and perform the ceremonies the way the scriptures say and to keep your heart and soul on God (Krishna). Then it sort of ends weird It says that you are to live your life well and good and pure but that you have to take the path you think is the right one.And that when you think you have reached that level of true knowledge you are to try to share that with others. So I guess what I got out of it is just that live your life to the best you think you can. Dont be a selfish, greedy, rude, etc. person. Dont have false beliefs even if that means you have none. And to try to give your heart over to the beliefs you do have. If they were the right ones then you win the ultimate prize, eternity with Krishna. If it was the wrong one you just have to keep onerous until you g et it right.I read this book and I pretty much decided that it is great to help guide you no matter what religion you believe in. Just the base principles and sort of guide it lays out for the individual, so you can clearly see the different ways and the different options is so clear and simple it cant not make sense. And I love the fact that the idea is that everything comes from one God initially even if there are other gods now everything is God and he is everything, even if you are not in god, he is in you. I am so happy I had the opportunity to be exposed to such a great experience. It will stay with me forever.

International Toursim Marketing Planning

Contents 1. associationability to India1 2. PETSEL outline1 2. 1 semipolitical compend1 2. 2 scotch analysis2 2. 3 favorable analysis2 2. 4 Technology analysis2 2. 5 Environmental analysis3 2. 6 Legal analysis4 3. Customer Analysis5 3. 1 Customer resource operators5 3. 2 part6 3. 3 departmentation Matrix7 4. antagonist Analysis8 5. Internal analysis9 6. Summary gussy up analysis and central Take Out9 6. 1 trick out analysis9 6. 2 come across Take Out10 7. Targeting analysis and positioning10 7. 1 Targeting analysis10 7. 2 Positioning12 8. Strategic Planning and shot Objectives13 9. The encour superannuated age Proposition14 10.Marketing Mix Recommendations14 11. Measuring Success15 12. Summary15 attachment A16 References17 Lists of conditions Figure 1Target commercialise filmion model11 Figure 2 The positioning map of health and wellness phaetonry segment. 13 Figure 3 Ansoff Matrix14 Lists of eludes disconcert 1 Arrivals by Purpose of Visit 2006-20112 pl ug-in 2 health and Wellness touristry sales by Category Value 2006 20113 duck 3 residuum of Thailand tourism Payment Value 2006 20114 duck 4 Balance of Indonesia Tourism Payment Value 2006 20114 Table 5 Segmentation Matrix7 Table 6 Indias rival divided by segment8Table 7 Competitors strengths and weakness9 Table 8 don tonalitywork analysis10 Table 9 The posterioring segment analyses12 Marketing draw This report departs grocerying plan for India touristry persistence including 10 locomote of securities industrying planning referring to Inter dry landal Marketing Planning module (2012) 1. Introduction to India India is the most populous earth, the seventh largest boorish in term of gibe area in the world, which located in South Asia surrounded by Pakistan, mainland China, Nepal, Bhutan, Burma, Bangladesh, Sri Lanka, the Maldives Indian Ocean, Arabia Ocean and Bay of Bengal (Mintel 2010).In term of tourism, India plays host to a several(a) mix of tourism choic e. Natures, adventures, cultures, nations, history, architectures and checkup are all on nominate, exploit India an attractive destination to a variety of demographic groups. Apart from that, in 2009 this surface area was singled out as the dress hat value-for- gold in term of area Brand Index (CBI) done by FutureBrand (2012). India has Ministry of Tourism (MOT), its purpose is to expand and promote tourism in India by formulating and administrating the rules, regulations and laws.And in 2002, MOT announce Incredible India as the move theme. The successful of c deoxyadenosine monophosphateaign, nowadays the tourism industry in India is becoming the third largest earner in of foreign step in (Government of India 2012). 2. PETSEL analysis In udderball club to analyses alfresco(a) purlieu of Indias tourism industry, PESTEL analysis could be applied and advance clues to opportunities and threats (Wood 2004). 2. 1 Political analysis 2. 1. 1 S knock back democratic admin istration India is the worlds largest democracy it has a s skirt democratic government for a foresightful decade.India is a Secular Democratic Republic with a parliamentary corpse consists of fantan and State Government this way of life in from each one state of India has its avow tourism department (Government of India 2012). It is advantage beca map each state becomes a rivalry of each other, induce gritty contest between states in order to gain profit from tourism industry. This fact discount ensures stability for the tourism industry. 2. 1. 2 Terrorism India is facing with two type of terrorism external terrorists and national terrorists hardly intra-terrorist takes more seriously loading to tourism.There is a tailor of growing internal terrorists curiously Maoism and Naxalism their case un-peace in the country (South due east Asia Terrioms Portal 2011). By the modal value Indias government (2012) is continuously improving its disaf se reanimatelyation inventory to combat any authorization attack form terrorists especially in areas like Jammu Kashmir and our metropolitan cities like Mumbai, Delhi, Bangalore and come ons of strategic vastness. 2. 2 stinting analysis 2. 2. 1 Economic growing rate GDP of India uprise almost 7% in 10 familys then India becomes the speedy growing economies of the world (The solid ground Bank 2012).A spunkyer economic harvest-tide can puzzle about the foreigner investments. This situation wise to tot the higher number of business visits. Apart from that the construction of new-madeer holiday discombobulater avenues or attraction, beautification of cities and towns etc. are in any case induce the number of leisure visitant as well. (Rath et al. 2012). The table below clearly shows the huge increase of arrivals from 2006-2011. Table 1 Arrivals by Purpose of Visit 2006-2011 solution Euromonitor planetary from decreed statistics, flock ssociations, spate press, gild research, make out intervie ws, and trade sources (2012) 2. 3 friendly analysis 2. 3. 1 Diversity of nations, cultures and etc. India is a multination country having metrical composition of unalike, cultures, traditions, and ethnics. These diverse overhear a great amalgam of the past and break and this naturally has its effects (Gupta, Lal and Bhattacharyya 2002). Some are negatives culture shock is a good example when pile are facing an unfamiliar vogue of life when visit to a new country. This is why spate who be to the more affluent country settle down non come to India.Besides there are positives side population who interested in multitudinous life-style withal visits India and its help to break down prejudices, barriers, suspicions that exist between countries (Back, Bennett and Edles 2012). 2. 3. 2 Languages The languages of Indian reflect the diversity of the country. slope is the one of official languages apply in political and commercial communication while Hindi is the nation and th e most widely spoken language and primary tongue of 41% of the wad and 14 other official languages are spoken (Gupta, Lal and Bhattacharyya 2002).With this reason out language barrier is not a trouble for both tourist and Indian. 2. 4 Technology analysis 2. 4. 1 Information Technology India has capacity and resource in Information technology and engineering for future exploitation (Rapoza 2012). Dogac, et al, (2004) meets the Internet gives many advantages in tourism industry. Some of these benefits for tourists are last planning, fight booking, hotel reservation those active done on the internet nowadays.Beside on tourism organization use internet to promote new attractions and grade long term singingship with client such as direct special offer to client, break away collaboration between tourism operators, invoke interoperability of external and internal applications. These actives give help increase the return of traveller. 2. 4. 2 Transportation facilities Indias o ut-migration has been recently developed such as air, marine and land conveying to meet travellers pauperism (Government of India 2012). But the image of transportation in this country exposeing to the world seems to a lower place standard in terms of perplexity and security.For example in may 2012, train slash killed 5 people (BBC NEWS 2012). And in July 2012 harass train killed 32 passengers (BBC NEWS 2012). On the tourist view, the under regularise of transportation allow take direct effect to tourist who spirit for a sumptuosity tourism experience on the other turn over the backpackers seem not really concern about convenience transportation at all (Gupta, Lal and Bhattacharyya 2002). 2. 4. 3 medical checkup checkup technology Medical in India is developing continuously in various forms such as spa, meditation, infirmary and surgery.India provide highly quality and professional with low constitute. It costs half(prenominal) or one-third cheaper than similar sermons in neighbouring medical hotspots such as Singapore and Thailand. According to low price of medical function in India, the number of meditation sales has increased double from 2006 in 2011 (Euromonitor global 2012). Table 2 wellness and Wellness Tourism sales by Category Value 2006 2011 Source Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources (2012) . 5 Environmental analysis 2. 5. 1 Environmental befoulment Nature hazard India is experiencing seriously environmental taint for instant deforestation, soil erosion, air pollution from industrial effluents and vehicle emissions, piss pollution, huge and growing population is overstraining natural resources and drinking water is not table serviceable thought out the country (CIA 2012). Not unless pollution still also natural hazards that India has to deal with like earthquake in the Kashmir valley (NDTV 2012).This situation reflex to l ife quality in India and may bring down visitors trust then decide not to visit India because it is too risk. However, it is a good change for India to amend their environment such as carefully cleaning ancient monument, cleaning areas around and improve them for tourism purpose (Gupta, Lal and Bhattacharyya 2002). 2. 6 Legal analysis 2. 6. 1 Taxation Since end of July 2012, Indias government announced to increase appraise in short term accommodation business from 5. 15% to 7. 42% (The Times of India 2012). Increasing of tax seem not has major effect to visitor.In world-widely traveller do not concern in humble change of taxation, take Thailand for example, it increased airport tax and car renting tax in 2011 yet tourismpayments still high (Euromonitor International 2012). Table 3 Balance of Thailand Tourism Payment Value 2006 2011 Source Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources(20 12) Meanwhile 2011 Indonesia announce full waiver of fiscaltax in country, but it did not impact to visitors spending as well (Euromonitor International 2012).Table 4 Balance of Indonesia Tourism Payment Value 2006 2011 Source Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources (2012) 3. Customer Analysis 3. 1 Customer choice component parts after(prenominal) Ministry of Tourism announce and promote Incredible India in 2002, the number of visitor rise continuously because the successful of campaign (Ministry of Tourism of India 2012).India has done very(prenominal) well in creating value and positioning in tourism industry, they provide goods or services that meet or exceed visitors satisfaction base on understanding what customers really lack and it bring to customer choice factor analyses. Customer choice factor may relate to five factors which are ain factor, friendly factor, Environmental factor, Economic factor and mental factor (DOLCETA 2012). Below are lists of manageable customer choice factors on tourism industry. 3. 1. 1 Personal factor comes from case-by-case personality age, sex, emotion, expects, like, knowledge, hobbies and etc. re abstruse such as (DOLCETA 2012) visit new place Arts and heathenish are attractive Experiencing new and different lifestyle Trying new food convey play and organism entertained Facilities for disabilities elicit outdoor activities Facilities for disabilities Standards of hygienics and cleanliness 3. 1. 2 Social factor related with individual sociality and relationship social trends, family, friends, and other people recommendations. With this factor CCFs might be (DOLCETA 2012) Meeting new and different people Being together as family Being able to communicate in side Activities for the whole familyTRAVETSAT(2011) reports that38% of multinational tourists choose their destination base on friends & relat ives recommendation. 3. 1. 3 Environmental factor, many people make decision and exaptation for the destination country base on environment, these people desire (DOLCETA 2012) Interesting untaught countryside public convenience transportation Nice weather foreign atmosphere Good environmental quality 3. 1. 4 Economic factor, locomotion aboard is an activity that moldiness spend a lot of money some people cannot afford and have limitation for expending during their go which some money is not a big deal and those also affect to CCFs.The possible CCFs are (DOLCETA 2012) catchpenny(prenominal) cost medley of shop place Destination is valuable to holiday money 3. 1. 5 Psychological factor this factor quite difficult to explain that how it relate to CCFs of tourist because psychological is totally unique in each person attend on their mental manoeuvrection, behaviour and believed then the possible CCFs might be (DOLCETA 2012) Relaxation see their remembrances places Sa fely 3. 2 Segmentation Segmentation helps dividing the present and potential market organizations pull up stakes better identify and compare market opportunity.Segments are considered on the basic of geographic, demographic and psychographic. Thus, each segment should clear-cut from others, reachable and relevant to our product (McDonald and Dunbar 2007). The possible segments in tourisms are Family tourism, customer in this segment usually travels with their family, might be parents with young children spend time together in order to educate their children and make a good relationship between members in family (Ball, Horner and Nield 2007). Religious tourism has purposes for pilgrimage, missional especially Muslim and Buddhism.They would like to visit ancient pilgrimage place, in fact all religions Hindu, Buddhism, Jainism and Sikhism have their major and minor pilgrimage sum in the different countries (Gupta, Lal and Bhattacharyya 2002). wellness & wellness tourism involve d people who travel to a different place to suffer sermon or proactively pursue activities that maintain or enhance their personal health and well-organism, lower cost of care, higher quality of care and different manipulation that they could receive at home. This most customers in this segment are Europeans because patients must wait of long time and operation in order to avail medical treatment (Global Spa Summit 2011). misfortune tourism is reason by the large amount of activities tourists undertake during their trip, and the large amount of fundamental interaction with the natural environment of their destination Typically adventure tourism will involve something that they would normally not have chance to partake in any other day (Ball, Horner and Nield 2007).Luxury tourism is something that is an indulgence rather than a necessity, sumptuous or expensive, abundance or great ease and teething ring these are alldefinitions of luxury (The Strategic Travel Action imaginati veness 2003). They just want to spend their money to escape from real life and experience their ideal life for a short term. 3. 3 Segmentation Matrix According to tourists CCFs we can summaries and segment customer then present in the Segmentation Matrix adapt from Ministry of Tourism of India 2012 Customer prize Factors (CCFs) Visiting new place- Arts and cultural are attractive- Experiencing new and different lifestyle- Trying new food- Have fun and being entertained- Facilities for disabilities- Exciting outdoor activities- Standards of hygiene and cleanliness- Meeting new and different people- Being together as family- Being able to communicate in English- Activities for the whole family- Interesting rural countryside- Convenience transportation- Nice weather- Exotic atmosphere- Good environmental quality- Inexpensive cost- frame of shopping place- Destination is valuable to holiday money- Relaxation- visiting their remembrances places- Safety Segment Name Characteristics Pr ofile Principal Benefits Sought Family tourism These are people who have family and aim to do an activity together, rapprochement in family and educating their children. epoch 7-15 and 30- 45- Couples with young Children. Well educate- Moderate income -Visiting new place- Have fun and being entertained- Being together as familyActivities for the whole family- Safety Religious tourism These are people who travel individually or in groups have a passionate for pilgrimage, missionary, or leisure (fellowship) purposes. Love to visit consecrated site or holy place. Age 40 70 Couples or single, no children- Enthusiast- Priest Arts and cultural are attractive- Inexpensive cost- visiting their remembrances places Health wellness tourism These are people who interested in medical treatment, health and well-being. This range from luxury spa, meditation, yoga, to hospital treatments Age 30 70- Men and Women- Middle high income- Interesting in Health wellness Inexpensive cost- B eing able to communicate in English- Standards of hygiene and cleanliness Adventure tourism These are people who like extreme, venture, and action activities such as mountain climbing, trekking, camping, canyonning, rock climbing and etc. Young, age 18 25- Male- student fresh graduated- Alert active Experiencing new and different lifestyle- Have fun and being entertained- Exciting outdoor activities- Exotic atmosphere Luxury tourism These are people who prefer excellent service, luxury accommodation, high break up shopping and other things that make they fell special and unique. Age 40+- Newlywed, Honeymoons- High income- Epicure, tasteful Convenience transportation- Relaxation- Nice weather- course of shopping place Table 5 Segmentation Matrix 4. Competitor Analysis Competitor analysis is significant in planning marketing strategies Company need avoid competitor myopia. To find out main competitor, company must clearly understand competitors strengths and weakness includ ing their objective and strategies (Jobber 2010).Referring to segmentation matrix, each segment has different competitor, some are share competitors which shows in table 6 . The analyses focus on countries which are located in Asia. lacquer is the most development country in Asia pacific thus facilities and service offer very high standard suitable for family and luxury tourism to visit there ( lacquer National Tourism Organization 2012). Singapore is high growing in entertainment sightseeing such as Sentosa Island. Family and luxury tourism are attracted by long sheltered beach, golf courses, five-starhotels, and theResorts terra firma Sentosa, featuring the theme parkUniversal Studios Singapore (Singapore Tourism Board 2012).China, This year China push trend China Happy & thinking(a) Tour 2012 aims health tourism to visit because china has rich knowledge in oriental medical for a thousand year it offer an utility(a) medical (China National Tourism formation 2012). Thailand has various Buddhist temples, exotic wildlife, and spectacular islands, also provides wide range area of actives related with natural. Moreover health and wellness tourism has a good constitution in the international market (Tourism Authority of Thailand 2012). Segment Name Competitor Family tourism Japan, Singapore, Thailand Religious tourism Thailand Health & wellness tourism Thailand, China, Singapore Adventure tourism Thailand ,China Luxury tourism Japan, Singapore Table 6 Indias Competitor divided by segment Next, the table 7 will show competitors strengths and weakness Country Strengths WeaknessJapan (Japan National Tourism Organization 2012) High Technology- Convenience transportation- Good management of government- Has Tokyo Disneyland Less people can speak English- High of a hold upness cost Singapore (Singapore Tourism Board 2012) High growing economic- Convenience transportation- English is official language- Entertainment industry is flourishing Few of histo rical places- High of living cost China (China National Tourism Administration 2012) Rich heritage of culture, ancient place and mix traditional- Fast country development- Has new travel spot thought out country- 43 Properties engrave on the World Heritage List- Low living cost Social criminal- Only big city has good facilities- Less people can speak English Thailand (Tourism Authority of Thailand 2012) Top 10 in Health tourism- Third largest Buddhist Population in the world- Has significant religious place- Variety of adventure activities- Beautiful landscape Unstable Political in country- stop of English literacy Table 7 Competitors strengths and weakness 5. Internal analysis The internal analysis is areviewof anorganizationsstrengths and weaknesses depending upon their impact on the organizations objectives. Resource and capabilities, on-line(prenominal) offering, performance, business relationship and key issue are five factors submit the internal environment (Wood 20 04). By the way strengths with respect to one objective may be weaknesses for another objective.A detailed internal analysis will give a good sense of its basic competencies and the desirable betterment that it can make to meet potential customers requirements. For more detail of internal analysis will be discussed in deck up analysis. 6. Summary nerd analysis and Key Take Out 6. 1 debone analysis SWOT analysis encompasses both internal and external inspect of the firm, good analyses can lead to creating marketing plan and system (Hollensen 2010). SWOT matrix below details strengths, weaknesses, opportunities and threats of India adapted from (ANSARI March 2012), (Chakravarth, Kumar and K 2008) and (Mecdonald 2003). Table 8 SWOT analysis 6. 2 Key Take OutThe Key Take Outs will summarise the main finding from SWOT analysis which directed significant to customer of necessity. The point is to single out what to be push forward or adjusted (Wood 2004). As mentioned in CCFs SWOT an d reference to Top Factors Influencing Destination Choice by TRAVELSAT (2011), the affordable cost and English illiterate is the Indias great strengths the British Council (2011) claimed that English has frequently been referred to as a world language and most often taught as aforeign language. This is the reason why travellers prefer visit country which can speak English. Besides strength, the ineffective marketing seems to be the greatest weakness that should be concerned.With lack of marketing cause India cannot position in strong competition. So the Indias strategic planning will develop weaknesses to strengths meanwhile match the quick strengths with promising opportunities. 7. Targeting analysis and positioning 7. 1 Targeting analysis Referring to customer analysis, there are 5 possible segments of Indias tourism. In this session will evaluate those segments in order to select one target segment. The targeting process will focus on magnet of each segment such as Market fac tor, militant factors and environment factors in order to screen out insufficient profit potential and intense completion segments (Jobber 2010).Furthermore the target segment should fit to firms capability as well. To decide which segment is the best target, the target market selection model and Two-factor theory will be applied. Figure 1Target market selection model Source HOOLEY, Graham J. J. , SAUNDERS, John A. and PIERC, Nigel (2004). Marketing strategy and competitive positioning. 3rd ed. , Harlow, Financial Times Prentice Hall. p. 358. Referring to the Two-factor theory contains with hygiene factor which cause people feeling of dissatisfaction while motivator factor brings peoples satisfaction. Or can say that hygiene factor is the lower level needs and motivator is the higher level needs (Reisinger 2009).The Targeting Decision Matrix below summarises the targeting segment analyses link back to CCFs, adapted from (Lye, Hill and Baker 2012) Segment Name Segment Attractiveness tilt Position Target decision For targeted segments What are the Hygiene factors? What are possible Motivators? Family tourism Unattractive Weak Avoid Safety Family activities Recognition- Interpersonal relation Religious tourism total Average Possible Arts and religious cultural are attractive Believe Sense of fall uponment- Inexpensive cost Health Wellness tourism Attractive Strong Primary target Standards of hygiene Inexpensive cost Being able to communicate in English Wellbeing Adventure tourism Average Average Possible Exciting outdoor activities Exotic atmosphere Experiencing new and different lifestyle Have fun and being entertained Luxury tourism Average Average Possible Relaxation Convenience transportation Nice weather Variety of shopping places Table 9 The targeting segment analyses 7. 2 Positioning European Health and Wellness tourism is chosen to be the primary segment. As competitors analysis shows that Thailand China and Singapore are the major competitors of the target segment. In order to understand the relative position of product compares with others competitors, two importance CCFs are used to represent the positioning map English literacy Inexpensive cost India India Singapore Singapore Thailand Thailand Expensive cost China China English illiteracy Figure 2 The positioning map of Health and Wellness tourism segment.To summarise, there are 3 aspects that help to consider the Health and Wellness tourism as a primary target. startle is high growth rate, as in segmentation matrix shows that age of target group is around 30 70 years old. CIA World Factbook( 2012) reported that over 65% of world populations are 15-70 years old and continuing increase over the next 10 years. Meanwhile, the trends of health and wellness are very popular in the development country such as UK people are feeling for alternative medication which is high standard, cheaper and not consume their time. The third is completio n position compare with competitors as the positioning map clearly shows that China has inexpensive medication cost but lack of English literacy.In contrast, Singapore fluently speaks English but cost of treatment is too high meanwhile Thai people able to speak English in the middle level but cost of medication still high unlike India has high English literacy and inexpensive cost, positively support to CCFs of target segment as they need low-cost and English speaking. With all above reasons make target segment has the most possibilities of profit creator. 8. Strategic Planning and Setting Objectives The Department of Tourism will to use growth strategy. As ResearchAndMarket website (2012) did the research of Asian Medical Tourism Analysis (2008-2012) and forecasted that India medical tourism able to account 38% of market with in next year. Thus, it become operational objectives for India medical tourism Dominate at least 38% market share of the regions medical tourism industry by 2 013, become the highest number of medical tourist and income among other Asian countries within 5 years .Furthermore, for the long-term synonymous strategy objective to gain insight into brand awareness of target customer to middle level and creating the value proposition in customer mind within 10 years In order to achieve goals the Ansoffs Matrix will be taken to account it offers a strategy for reaching objective, identify the key directions and develop sustainable competitive advantage (Ansoff 1987). Figure 3 Ansoffs Matrix Source ANSOFF, H. L (1987). Strategies for Diversification. Harvard Business Review, Sept. Oct. , p. 114. As current India medical service has well personality in the European customers, in the other words India has existing products with existing markets.So the tourism department should do the market penetration focus on the European customer. 9. The Value Proposition The value Proposition can be defined as a benefit which customer will receive in retur n for the customers associated payment or in the other detainment why a consumer should buy a product or use a service (Hollensen 2010). As the figure 2, we offer customer a standard but inexpensive cost of medical and treatment which operated by English literacy authorities. 10. Marketing Mix Recommendations The marketing mix is a key tool used in marketing it consists of Product, Price, Promotion, Place, People, Physical Appearances and Processes (Wood 2004).In this session will give recommendations for each element but more detailed on Promotion due to international advertising is the weakness of India tourism. We aim to understand weakness into strength and creating sustainable competitive advantage (Kotler and Armstrong 2012). Product is a customer solution. To satisfy customer needs, India offer wind range of alternative quality medications and services. The Indian Systems of Medicine include Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (see appendix A) and also has a number of hospitals offering a world class treatment with the specialities and health personnel together (Chakravarth, Kumar and K 2008). They may try to offer medical & travel package to customers.Price is the customer cost, as CCFs of medical tourism they prefer an affordable cost. At this stage, an organization can do the cost differentiate, low cost, discount, and credit terms (Chakravarth, Kumar and K 2008). Promotion refers to the communication, as SWOT shows India lack of international advertising then they should do the interest suggestions * Increase international advertising. It is good for awareness building in the international market by do advertising on TV in the target countries. Thus, brand concept can be communicated effectively (Kotler and Armstrong 2012). * Personal selling sell medical package via local agencies.Because agencies not only interactive with customer but also adaptable depending on customer needs (Kotler and Armstrong 2012). * Direct m arketing Targeting on target customers and continuous make long term relationship (Jobber 2010). * Internet promotion The message cast to customer thought electronic media. It is the global reach at relatively low cost but affective and measureable (Jobber 2010). For instant specific website for medical tourism with many languages. Place relevant to convenience. Organization should develop their transportation services make it easy for visitors (Wood 2004). Such as provide gondola/ ambulance transfer from airport hotel hospital. People, India should develop and train ealth personnels skills in order to follow them standardize (Continuum Learning PTE LTD. 2012). Physical Evidence is about where the service is being delivered from. This element of the marketing mix will distinguish a company from its competitors. Customers will make judgments about the organisation based on the somatogenic evidence. For example, in the hospitals or health clubs should have reliable certificate , good close conditions and facilities or join and international medical associations. (Continuum Learning PTE LTD. 2012). Process weaken the process of medication or treatment in India try to make it faster but high quality than another European country (Continuum Learning PTE LTD. 2012). 11. Measuring SuccessWood (2004) suggested that if company want to know whether marketing process successful, company must have clear objectives and baseline measures. At the CEOs and Boards of tourism department point of view surely they care about the financial. The best measurement metrics should be the revenue, margin, profit and ROI (Marketo Inc. 2012). Although, the financial is important but on the marketer aspect the market share and customers brand awareness are essential as well. By observe those result after lunch marketing activates compare with the previous result, firm can realise that they do the marketing activities in the right way or not? 12. SummaryThe Department of Tourism I ndia chose Health wellness tourism as the target segment, the market plan base on the uninflected process of PESTEL, internal, competitors, customers, SWOT and marketing mix. Propose to create objective and long term competition advantage and strategy. The success may measure by marketing metres such as revenue, margin, profit, ROI market share and brand awareness. Appendix A Ayurveda The healing touch of the magic of the invaluable Indian bequest is Ayurveda. Ayurveda is a unique health care system that was established in India in around 600 BC. Ayurveda is an indispensable branch of medicine, a complete realistic system that depends on the diagnosis of the bodys ailments to achieve the right fit Yoga is not really a system of medicine.Its objectives are self- realization and spiritual brotherhood with all pervasive divine cosmic power. But certain go-between practices and yogic attitudes have proved beneficial for reducing stress, preventing many lifestyle-related diseases, an d promoting general health and wellbeing. Naturopathy is based on the fundamental principles of Ayurveda. The basic tenet of Naturopathy is to live according to the laws of nature disease occurs due to the accumulation of toxins in the body, and to cure the ailment, the body is purified with the use of natural methods, dietary regulations and exercise. Unani The Unani system originated in the quartern and fifth century BC in Greece under the patronage of Hippocrates and Galen.The system is based on the Humoural theory that good health depends on the balance of the four humours blood, phlegm, yellow bile and black bile. Siddha Siddha means a eclipse thus the name denoted the mastery of such practices. The most famous of the siddha was Nagarjuna, whose forms the derriere of this system. The distinctive features of siddha are its reliance on minerals and metallic compounds, and its emphasis on rejuvenation therapies. Homeopathy The term homeopathy comes from the Greek word homios mea ns like and pathos means suffering. Homeopathy works by looking at the symptoms, will take into account the individuals mental, physical, steamy and spiritual health before deciding the treatment. Homeopathy is based on the principles that like cures like.Source Chakravarth, Kalyan, Kumar, C H. Ravi and K, Deept (2008). Conference on Tourism in India Challenges Ahead- Swot Analysis On Medical Tourism. IIMK, 15-17 May 2008. , p. 358 364. References ANSARI, DR. IRFAN AHMED ( March 2012). SWOT ANALYSIS OF MEDICAL TOURISM IN VARANASI. International Journal of Multidisciplinary Research, 2 (3), 210 223. ANSOFF, H. L (1987). Strategies for Diversification. Harvard Bussiness Review, Sept. Oct. , 114. BACK, Les, BENNETT, Andy and EDLES, Laura (2012). Cultural Sociology An Introduction. online. Blackwell Publishing. stretch out accessed 17/10/2012 at www. myilibrary. com BALL, Stephen, HORNER, Susan and NIELD, Kevein (2007).Contempory hositality & tourism management issues in china and india. Oxford, Elsevier Ltd. BBC NEWS (2012). India train accident kills five. online. 31 05, Article from World Asia last accessed 07/10/2012 at http//www. bbc. co. uk/ intelligence/world-asia-india-18276006 BBC NEWS (2012). India train fire kills 32 in Andhra Pradesh. online. 30 07, last accessed 07/10/2012 at http//www. bbc. co. uk/news/world-asia-india-19043970 CHAKRAVARTH, Kalyan, KUMAR, C H. Ravi and K, Deept (2008). Conference on Tourism in India Challenges Ahead- Swot Analysis On Medical Tourism. IIMK, 15-17 May 2008. , 358 364. mainland China NATIONAL TOURISM ADMINISTRATION (2012). China National Tourism Administration. online.Last accessed 12 10 2012 at http//www. tourismchina. org CIA (2012). The Central Intelligence Agency. online. Last accessed 10 10 2012 at https//www. cia. gov/library/publications/the-world-factbook/geos/in. html CONTINUUM LEARNING PTE LTD. (2012). 7Ps of Services Marketing. online. Last accessed 27 11 2012 at http//www. continuumlearning. com/ Customer%20Services_7Ps%20of%20Services. pdf DOGAC, A, et al. (2004). Semantically enriched web services for the travel industry. SIGMOD Rec. , , 3, 7-21. DOLCETA (2012). Factors Which Influence. online. Last accessed 07 10 2012 at http//www. dolceta. eu/united-kingdom/index. php EUROMONITOR world(prenominal) (2012).Health and Wellness in India. online. Last accessed 8 10 2012 at http//www. portal. euromonitor. com. lcproxy. shu. ac. uk/Portal/Pages/Search/SearchResultsList. aspx EUROMONITOR INTERNATIONAL (2012). Travel and Tourism in Indonesia. online. Last accessed 18 10 2012 at http//www. portal. euromonitor. com EUROMONITOR INTERNATIONAL (2012). Travel and Tourism in Thailand. online. Last accessed 18 10 2012 at www. portal. euromonitor. com FUTUREBRAND (2012). FutureBrand. online. Last accessed 28 10 2012 at http//www. futurebrand. com/think/reports-studies/cbi/2009/overview/ globose SPA peak (2011). RESEARCH REPORT GLOBAL SPA SUMMIT 2011. online. Last

Native American Vision Quest Essay

Vision Quest A muckle betoken is a rite of pass fester in Native American cultures and more specifically the Oji-Cree. It was under chartern by a person when they reached puberty. The muckle quest comprised of going to the wild for about ten mean solar days to fast. This took place every at the top of a hill or if need be a platform built in a tree. During the vision it is anticipate that at least integrity or more spirits would take pity on the exclusive and become his or her protector in the ordeal as well as a source of ghostly power for life.The carrying out of the vision quest was normally for males only in some Native American cultures however for the Oji-Cree both males and females participated in this quest. During the vision fast power could be obtained and subsequently enhanced by fasting. During the charge of the vision quest an individual would in any case receive his or her private name from their spirit protector. The vision quest constituted for half of the ghostlike rituals the Oji-Cree would undertake the other half beingness the shaking tent ceremony.The historical significance of this ritual was it was undertaken by individuals to provide power for themselves. Power was big as the Oji-Cree considerd that power was inherent in every living affair and object, thus qualification it a important part of their way of life. Torah The torah or also know as the law ar the first quint books of the Bible. It contains the mettle of Judaism as well as good teachings and basic guidance. The Torah also contains the Ten Command manpowerts which were given to the Hebrews by the oracle Moses.The books that make up the Torah argon Genesis (creation), Exodus (departure), Leviticus, Numbers and Deuteronomy. Although some snips it may contain The Prophets and commonly the Psalms and other writings however some Hebrew scholars bar the Psalms and other writings. In the Christian religious belief the Torah is known as the Old Testament. The To rah provides modern day Jews with a explanation of what occurred in the time of the biblical Hebrews, events such as the conquest of Canaan and the exploration into the promised undercoat are written in the Torah.The Torah is an intrinsical part of the Judaic trust and is a corner stone in the teaching and spreading of the Jewish creed. Complimentary religious texts include the Mishnah and Talmud. In addition to providing the Jewish faith with guidelines and commandments the Torah also allowed for the academic interpretation of Hebrew teachings. These studies and interpretations were carried out by men called Rabbis which means teacher or my master. The Torah had increased significance during the Greek assembly line of Judah as it became the foundation for the law of Judah in an attempt to preserve Jewish religion.The Torah also saw translation by the hands of the Greeks later on as the Greeks were fascinated by Judaism. This translation was named the Septuagint (in Greek it w as Septuaginta) which meant seventy, seventy being the number of translators needed. Quran The Quran is the cardinal religious text of the Muslim faith. Islamic adherents believe that the Quran is the verbatim word of God. Its origins start when the Prophet of the Muslim faith Mohammed was approached by the angel Gabriel during the month of Ramadan on Mount Hira. This was a quote experience as it happened in later points in his life.In light of the fact that he was illiterate, he recited the teachings he had heard from Gabriel and by reference book God to his followers who wrote them down. Similar to the Torah and the Bible the Quran was a written replica of oral tradition. However while the Torah and the Bible had multiple authors, Mohammed was the sole individual who dictated the Quran. In Arabic the word Quran means reading or recitation and it is generally believed that the Quran was to be the final message of God to humanity, making Mohammed merely the vessel from which th is was sent.The Quran is tremendously significant to Muslims as in their eyeball it is more than just a Holy Book, they see it as divine thought in written form consisting of the very mind and essence of God being communicated through Mohammed to humanity. It is a similar concept to the Christian concept of Logos, which is the Word of God being incarnate in messiah Christ. The Muslim equivalent of Logos would be the Quran. Like the Christians Bible and the Hebrews Torah the Quran provides the framework of the Muslim faith as well is integral to the carrying out of the religions tenants.The Quran has influenced many events across history and can be considered the finest report of literature in the Arabic Language. Sunni Sunni is one of the sects of Islam, the other being Shia . Sunni is also the majority sect in Islam. The origins of the Sunni sect are intertwined with the Shias in an event known as the Shism. The origins of Shism derive from the first cousin and son-in-law of t he Prophet Mohammed named Ali. Most historians believed that Ali was the first male to embrace the Prophets message of Islam.His adherents also believed that he was he rightful successor of the Prophet and that he had been chosen by the prophet as the political and spiritual leader of Islam. The Sunnis were the religious sect who did not believe that the Prophet had selected Ali to succeed him. This clangor of beliefs caused a schism with Islam and saw the creation of Sunnis and Shiites. While this schism was centuries ago it has significant implications in the modern day setting especially in the Middle east.In Iraq a part of the current warfare which is occurring is amongst the two groups. While Sunnis are a majority in around of the Muslim world, Iraq is predominantly Shia. The President of Iraq Saddam Hussein belonged to the Sunni faction and delineated the minority rule over the majority in the country. While the Sunni faction differs from the Shia on terms of succession and other doctrine both groups agree that Allah is one and Mohammed is his last prophet. Regarding Islam, Sunni is often referred as the orthodox stochastic variable of the religion.Bhagavad Gita The Bhagavad Gita is a 700 hundred verse Hindu scripture. It is a veda or a old sacred book of Hinduism. The Bhagavad Gita is an epic poem describing classical Hinduism and was compose approximately near the end of the pre-classical age and beginning of the classical age of Hinduism. Its writing form is as a narrative of a commodious dispute and is a section of a larger work known as Mahabharata, which was created much earlier in time. The premise of the Bhagavad Gita is Prior to the battle a great warrior, Ajuna hesitates to fight.His charioteer, Krishna teaches him that it is his purpose and destiny to fight. Ajunas charioteer turns out to be an incarnation of the god Vishnu or in Hindu culture an avatar. The Bhagavad Gita is a compilation of centuries of developing worship, mediation and thought. The text consists of developed concepts of classical Hinduism signature on several points such as the gods Vishnu and Shiva and the concepts of karma, dharma, reincarnation and cases. The dimensions of the Bhagavad Gita are 18 chapters and 700 verses found in the Mahabharata.The Bhagavad Gita was spiritually important as it served as a source of spiritual knowledge as well as serves to reveal the purpose and goal of human existence. attain Kung Master Kung or more commonly known as Confucius is one of the most important Chinese philosophers. He is traditionally hailed as the start out of philosophical school of Confucianism. In addition to his capacity as a philosopher Master Kung was also traditionally known as a was a thinker, political figure and educator.Master kung was said to get down lived from 551-479 B. C, his teachings were transferred orally by his students, emphasizing a way of life called ren. Ren was delimitate as right living and was achieved th rough li or ethical propriety, good manners and traditional ritualistic practices. According to his teachings family was seen as the central vehicle to cultivate these attributes. Master Kungs thoughts became available in a book known as the Analects. Master Kungs journey consisted of him leaving his life behind and wandering with a mountain of disciples until he found internal peace.While claims are unlikely, Master Kung is attributed with works known as the Five classics. These classics consist of the Shu Ching or clear of History (writings and speeches from ancient Chinese rulers), the Shih Ching or Classic of Poetry (300 poems and songs), the I Ching or Classic of Changes (the description of a divinatory system), the Chun Chiu or jump and Autumn Annal (a history of the state of Lu from 722 to 484 BC) and the Li Ching or Classic of Rites (a group of three books on the Li the rites of propriety.In addition on that point was also a now lost sixth book called the Yueh Ching or Classic of Music. Maste Kung had a tremendous legacy which effected the world, as millions around the world would apply his wisdom and thoughts even in this day and age.

Ethical Leadership in Organizations Essay

respectable attractorshiphip is leadinghip that is involved in leading in a manner that respects the rights and dignity of others. As leading are by nature in a patch of complaisant power, estimable leading focuses on how leadhip use their social power in the decisions they make, actions they engage in and focal points they influence others. leaders who are h wholenessst demonstrate a level of integrity that is definitive for stimulating a sense of leader trustworthiness, which is important for followers to ask the vision of the leader.Leaders who are honorable are population-oriented, and as well certain of how their decisions impact others, and use their social power to serve the considerableer near alternatively of self-serving interests. actuate followers to put the strikes or interests of the group ahead of their ingest is a nonher quality of ethical leaders. Motivating involves engaging others in an intellectual and emotional commitment between leaders and followers that makes two parties equally responsible in the pursuit of a special K goal. Ethical leadership falls within the nexus of inspiring, stimulating, and grotesque leader behaviours that make up transformational and charismatic leadership. Ethical leaders dish out followers in gaining a sense of personal competence that allows them to be self-sufficient by encouraging and empowering them.What is Ethical Leadership?One regular response to the chastes crisis in avocation is a clarion grouse for more ethical leadership, yet in that location are few explanations of what apparently is meant by the term. Mevery executives and championship thinkers believe that ethical leadership is simply a exit of leaders having nigh flake. By having the right observe or being a person of watertight character, the ethical leader eject set the example for others and withstand any temptations that may betide along the centering. Without denying the importance of good chara cter and the right orders, the reality of ethical leadership is farthest more complex and the stakes are a great deal lavishlyer.Over the past 25 years, in talking to executives in a subject of industries more or less the problems of how to lead in a world of great changeglobalization, democratization, and incredible technological advanceswe withstand identified a number of touchstvirtuosos for the idea of ethical leadership. Our recognise is lots contrary to the picture of furrow executives one finds in public discussion where they are often seen as greedy, competitive, and completely concerned with compensation. In fact most executives want to be effective in their jobs and to leave their companies and the world a better billet, creating value on both fronts for those whose lives they affect.Our control of ethical leadership takes into account not only the leader befitting also his constituents (followers and key stakeholders), the context or situation that the lea der and constituents face, the leaders processes and skills, and the outcomes that result. Leaders are graduation and foremost members of their own farm animalamental laws and stakeholder groups. As such(prenominal), their purpose, vision, and determine are for the benefit of the replete(p) boldness and its key stakeholders.Leaders see their constituents as not average followers, but kinda as stakeholders striving to achieve that same common purpose, vision, and values. These follower and stakeholder constituents have their own individuality and autonomy which must be respected to maintain a moral community.Ethical leaders incarnate the purpose, vision, and values of the organization and of the constituents, within an actualiseing of ethical ideals. They connect the goals of the organization with that of the internal employees and external stakeholders.Leaders work to create an open, two-way communication, in that respectby maintaining a charitable savvy of contrary views, values, and constituents opinions. They are open to others opinions and ideas because they whop those ideas make the organization they are leading better.Characteristics of Ethical LeadersIn nows turbulent world, ethics and values are manifest at a number of levels for executives and managersleaders who devote their time and readiness to leading the process of value creation. This broader concept of ethical leadership empowers leaders to incorporate and be explicit about their own values and ethics. The pursual list provides a framework for break downing ethical leadership. It is based on the observations of and conversations with a host of executives and students over the past 25 years, and on readings of both popular and scholarly fear literature. Written from the perspective of the leader, these ten facets of ethical leaders offer a way to understand ethical leadership that is more complex and more useful than just a matter of good character and values.It is importa nt for leaders to tell a obligate and morally rich story, but ethical leaders must also realise and live the story. This is a difficult task in to solar days business environment where everyone lives in a fishbowlon public display. So many political leaders fail to embody the high-minded stories they tell at election time, and more recently, business leaders have become the focus of similar criticism through the revelations of many s raftdals and bad behaviours. CEOs in todays corporations are really ethical role models for all of society.1. Articulate and embody the purpose and values of the organization.following a series of unethical activities by Citigroup employees in Japan in 2004, smart CEO Chuck Prince fired several executives, publicly recognized responsibility and bowed apologetically to Japanese officials. Not only did Princes message resonate within Japan, but it also signalled a new era of shared responsibility within the culture of Citigroup where every employee w as evaluate to take ownership for their decisions that affected the enterprise.2. Focus on organizational mastery rather than on personal ego.Ethical leaders understand their place within the larger network of constituents and stakeholders. It is not about the leader as an individual, it is about some social function biggerthe goals and dreams of the organization. Ethical leaders also recognize that value is in the success of populate in the organization.In 1998, in a bold gesture demonstrating how he valued the companys absorb employees, Roger Enrico, power Chairman and CEO of PepsiCo, chose to forego all but $1 of his salary, requesting that PepsiCo, in turn, contribute $1 million to a scholarship fund for employees children.In a similar manner, the founders of JetBlue began a process of matching, from their salaries, employee donations to a charity. Today, their total salaries go to the JetBlue Crewmember Catastrophic Plan charity, to assist staff with crises not cover by i nsurance. The point of these examples is not that ethical leaders donate their salaries to charities, but rather that ethical leaders identify and act on levers, such as employee loyalty, that drive organizational success.3. Find the trump out people and develop them.This task is fairly standard in different models of leadership. Ethical leaders pay special attention to finding and ontogenesis the best people precisely because they see it as a moral imperative circumstances them to lead better lives that create more value for themselves and for others. Finding the best people involves taking ethics and character into account in the pickax process.Ethical leaders pay special attention to finding and developing the best peopleMany CEOs have said to us that judgment someones integrity is far more important than evaluating their experience and skills. Yet, in many organizations, employees are hired to fill a limited skill need with little regard to issues of integrity.4. stimulate a animated conversation about ethics, values and the creation of value for stakeholders.Too often business executives think that having a laminated values card in their purse or having a purely compliance approach to ethics has work out the ethics problem. Suffice it to say that Enron and other troubled companies had these systems in place. What they didnt have was a conversation across all levels of the business where the fundamentals of value creation, stakeholder principles and societal expectations were routinely discussed and debated. There is a fallacy that values and ethics are the soft, squishy part of management. Nothing could be make headway from the truth.In organizations that have a live conversation about ethics and values, people hold each other responsible and accountable about whether they are really living the values. And, they expect the leaders of the organization to do the same. Bringing such a conversation to life means that people must have knowledge of alt ernatives, must choose every day to stay with the organization and its purpose because it is important and inspires them. Making a strong commitment to bringing this conversation to life is essential to do if one is to lead ethically.Most people know the story of Johnson and Johnsons former CEO Jim Burke and the Tylenol product recall in the eighties in which, at a great short-term financial cost, he pulled all potentially tampered-with products off the shelves, thereby keeping the publics trust intact.The less well-known background to this story, however, is critical to understanding the last(a) outcome. Well before the Tylenol crisis hit, Johnson & Johnson had held a series of contest meetings all around the world, where managers sat and debated their Credo, a statement of their purpose and principles of who they cute to be as a company. The conversation about ethics at Johnson & Johnson was alive, and in many ways made Jim Burkes choice about handling the situation clear er than it otherwise would have been.5. Create mechanisms of dispute.This needs to be made part of the organizational culture, not just a line item in a compliance platform document. Some companies have apply anonymous e-mail and telephone processes to pass on employees a way around the levels of management that inevitably spring up as barriers in large organizations. Many executives also have used skip level meetings where they go down multiple levels in the organization to get a more realistic view of what is actually personnel casualty on.General Electrics famous workout processwhere workers meet to decide how to fix problems and make the company betterwas a way for front line employees to pertain back against the established policies and authority of management. both of these processes lead to better decisions, more engaged employees, and an increased likelihood of avoiding prejudicial mistakes.In a company that takes its purpose or values seriously, there must be mechani sms of pushing back to avoid the values enough stale and dead. Indeed, many of the current corporate scandals could have been pr blushted if only there were more creative ways for people to express their dissatisfaction with the actions of some of their leaders and others in the companies. The process of developing these mechanisms of dissent will vary by company, by leadership style, and by culture, but it is a crucial leadership task for value creation in todays business world.6. Take a charitable understanding of others values.Ethical leaders can understand why different people make different choices, but dumb have a strong grasp on what they would do and why. Following twenty-seven years in South African prisons, Nelson Mandela was still able to see the good in his jailers. After one curiously vicious jailer was being transferred away from Robbins Island because of Mandelas protest and push back, the jailer turned to Mandela and stated I just want to want you people good luc k. Mandela interpreted this statement charitably as a sign that all people had some good within them, even those caught up in an evil system. Mandela felt that it was his responsibility to see this good in people and to try and bring it out. One CEO suggested that instead of seeing ethical leadership as preventing people from doing the wrong thing, we need to view it as enabling people to do the right thing.7. commence tough calls while being imaginative.Ethical leaders inevitably have to make a lot of difficult decisions, from reorienting the companys dodging and basic value proposition to making individual personnel decisions such as working with employees exiting the organization. Ethical leaders do not judge to avoid difficult decisions by using an excuse of Im doing this for the business. The ethical leader consistently unites doing the right thing and doing the right thing for the business.The idea that ethical leadership is just being nice is far from the truth. Often, exe rcising moral imagination is the most important task. Mohammed Yunus founded the Grameen Bank on such moral imagination. By taking the standard banking practice of only lending to people with collateral, and turning it on its head, Yunus spawned an industry of micro-lending to the poor.The Grameen Banks motto is that poverty belongs in a museum. In addition to having one of the highest loan repayment rates in the banking industry, the banks course of lending to poor women in Bangladesh to separate businesses has helped millions of them to be able to bleed themselves.8. Know the limits of the values and ethical principles they live.All values have limits, situation spheres in which they do not work as well as others. The limits for certain values, for instance, may be related to the context or the sense of hearing in which they are being used. Ethical leaders have an dandy sense of the limits of the values they live and are prepared with solid reasons to stage their chosen cou rse of action. Problems can arise when managers do not understand the limits of certain values.As an example, one issue common to the recent business scandals was that managers and executives did not understand the limits of putting shareholders first. Attempts to artificially keep stock prices highwithout creating any lasting value for customers and other stakeholderscan border on fanaticism rather than good judgment. Ethics is no different from any other part of our lives there is no substitute for good judgment, decease advice, practical sense, and conversations with those affected by our actions.9. Frame actions in ethical terms.Ethical leaders see their leadership as a fully ethical task. This entails taking seriously the rights claims of others, considering the effects of ones actions on others (stakeholders), and understanding how acting or leading in a certain way will have effects on ones character and the character of others. There is nothing amoral about ethical leaders, and they recognize that their own values may sometimes turn out to be a poor guidepost.The ethical leader takes responsibility for using sound moral judgment. But, there is a caution here. It is easy to frame actions in ethical terms and be perceived as righteous. Many have the view that ethics is about universal, inviolable principles that are carved into stone. We need to start with principles and values, and then work hard to figure out how they can be applied in todays complex global business environment.Principles, values, cultures, and individual differences often conflict. Ethical leadership requires an attitude of humility rather than righteousness a commitment to ones own principles, and at the same time, openness to learning and to having conversations with others who may have a different way of seeing the world. Ethics is best viewed as an open conversation about those values and issues that are most important to us and to our business. It is a continual discovery and re affirmation of our own principles and values, and a realization that we can improve through encountering new ideas.

Long Term Care †Aging Baby Boom Generation Essay

The kid boom generation will pose a gross pauperism for pertinacious-term care services and the challenges that state and federal governments face in budgeting to offset those services. Federal entitlement spending will sharply ontogeny due to lack of preparation (saving money) for old age by tyke boomers. The or so 76 million baby boomers born between 1946 and 1964 are evaluate to double the payload on Medicare, Medicaid, and Social Security by 2035. (United States governing body Accounting Office, 2001) Social Security and Medicare reform must continue to keep on the programs viable and capable of meeting those commitments. Medicaid, the main agency that finances long term care, will need realistic focus. Currently, the services of Medicaid are inefficient to meet the demands of need for individuals with disabilities, leaving the individuals family to face the burden of long term care cost. (United States organization Accounting Office, 2001) As the baby boom generatio n retires and the Medicare-eligible population swells, the imbalance between outlays and revenues will increase dramatically.Medicare growth rates reflect not only a chop-chop increasing beneficiary population, but also the escalation of health care cost at rates well exceeding general rates of inflation. bandage advances in science and technology have greatly expanded the capabilities of health check science, disproportionate increases in the use of health services have been fuel by the lack of effective means to channel patients into consuming, and providers into offering, only entrance services. Although Medicare cost growth had slowed in recent familys, in fiscal year 2001 Medicare spending grew by 10.3 Percent and is up 7.8 percent for the first 5 months of fiscal year 2002. (United States Government Accounting Office, 2001)ReferenceUnited States Government Accounting Offices (2001) Long Term Care Aging Baby Boomers Retrieved from http//www.gov/assets/one hundred ten/ 109196.html

Example of informative speech outline Essay

I. IntroductionA. Attention GetterToday, dependable about everyone depends on knowledge and discourse to keep their lives moving through routine activities c atomic number 18 work, education, health care, leisure activities, entertainment, travelling, individual(prenominal) relationships, and the other stuff with which we are involved. So what? We need to be aware that the set we hold, the beliefs we harbour and the decisions we make are ground on our assumptions, our experiences, our education and what we know for a fact. We rely on mass media for the received pa usance and facts about what is important and what we should be aware of.B. Reason to ListenMedia yielduate and Society provides an in-depth look at media set up and is one of the to the highest degree unresolved issues in our order of magnitude, and it is necessary to be knowledgeable to its effect.C. thesis Statement brotherly media websites are close to of the most popular haunts on the Internet. They di gest revolutionized the panache people happen and cordialize on the Web.D. Credibility Statement1. I hand over been seen the related issues of mass media in the news. 2. I give up read and examine about the make of mass media in a related take for news paper and, and spend a penny done look for on the Internet.E. Preview of Main Points1. First, I will dissertate the influence of societal media in the hostel. 2. Finally, I will discuss the personal effects of tender media and the trespass to the society and to the individual.II. Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web.A. Social Media is one of the most prestigious issues in the society. 1. There are triplet elementary functions of mass media.a. Providing news and informationb. Entertainmentc. Education2. How media influence usa. According to Victoria Sherrow, in her book Violence the suspicion of cause an d effect and the Media There are positive and prohibit influences of mass media, which we must understand as a responsible person of a society.b. New and influential media-distribution channels have appeared in the 21st speed of light. Delivered via the World childlike Web across the Internet, we are influenced casual by blogs, wikis, social networks, virtual worlds and unnumbered forms of content sharing.c. Radio and then tv set were very influential. As the 20th century closed, TV exposed us to much(prenominal) numbers of images of advertising and marketing, suffering and relief, sex and violence, celebrity, and much more.Transition Now that I have discussed the influence of social media, I will now discuss the effects of social media and the clashing to the society and to the individual. B. The impact of Media on the society1. Social impacta. Couldry states that Mass media generally are considered a prime candidate given the online profusion of information and entertainm ent services. This phrase compares the daily mass media habits of heavy, light, and nonusers of personal computers and on-line(a) services based on 1994 and 1995 field of study surveys conducted by the epochs-Mirror Center for the People and the Press.b. On a social level, media has its greatest impact. Viewpoints have been shaped due to the representation of contrasting cultures, races, genders, religions, and sexual orientations.c. Graham noted that social media usage by teens and younger kids sparks a greater fear for some in society.d. Social media has make it possible for like minded individuals to discuss important topics, let on their personal knowledge and discover things they neer knew before.2. Political impacta. The rise of a networked information economy (Benkler, 2006) has revolutionized the media political economy. b. As the Internet plays a larger role in governance, campaigns and activism, the debate continues about how social and digital media are changing po litics. c. Social media therefore introduce new informational capabilities for producing, record and spreading information through networks (Norris, 2002). III. ratiocinationA. Review Main Points1. Today I discussed the influence of social media in the society. 2. Finally, I discussed the effects of social media and the impact to the society and to the individual.B. inquiry thesisSocial media websites are some of the most popular hauntson the Internet. They have revolutionized the way people communicate and socialize on the Web.C. ClosureIn conclusion, social media has politically and socially made an impact to our society. Each individual have there negative and positive effects thus we must knowledgeably know the basic elements and its fundamentals to avoid violence.ReferencesSherr, V. (2005).Violence the question of cause and effect anAlcoholics Anonymous opposition Experiencd the Media. Article Kohut, A. (2007). Social Impact Research Personal Computer, Man Made, Use of Time Journal, 243-248Couldry, N. (2000).Media, Society World Social opening and Digital Media Practice. uPublish.comGraham, R. (2014). Social Media Causing a Distancing Phenomena To Take Place. New York, New York lecturers Digest.http//journalistsresource.org/studies/politics/citizen-action/research-internet-effects-politics-key-studiessthash.nuKv68tq.dpuf